Trade Dress: How to Protect the “Look and Feel” of Your Business

For many business owners, a fresh new year means a fresh new “look and feel” for their business—including updated websites, logos, branding, or product packaging for 2018. In the legal world, we refer to the look and feel of a business as its “trade dress.”

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Protect Your Brand: An Interview with Ian Williams of Deadstock Coffee

How do businesses set themselves apart from their competition, who may be selling a comparable product or service at a similar price point? The marketing term is branding, but in the legal world, it’s all about trademark law. To learn about how one Portland company does it, we interviewed Ian Williams—owner of Portland, Oregon's Deadstock Coffee.

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Protect Your Business: An Interview with Tamara Young of Consign Couture

As experienced business litigators, we've helped our clients resolve all kinds of business disputes and have gained key insights on how to run a business smoothly and profitably. To get another perspective, we interviewed Consign Couture to learn about how its founder and owner, Tamara Young, resolved an unexpected dispute with her then-partner and built a thriving business in the face of adversity.

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Small Business Spotlight: Mimi Ceramics

This November, we're shining our Small Business Spotlight on Portland, Oregon's very own Mimi Ceramics, a woman-owned, creative business that shares hand-crafted pottery all over the world. We had the pleasure of chatting with ceramicist and founder Mica DeMarquez to learn more about what motivates her in terms of creativity and entrepreneurship.

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Small Business Spotlight: Fetch Eyewear

We're excited to shine October's Small Business Spotlight on Portland, Oregon's very own Fetch Eyewear, a designer eyeglasses boutique that donates 100% of profits to animal rescue. We had the pleasure of sitting down with Fetch Eyewear founder and philanthropist Ann Sacks, to learn more about what motivates her, what makes Fetch Eyewear so unique, and how the Sacks family advocates for animal welfare.

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A Heart-to-Heart Conversation About Trademarks: Heart LLC v. Heart Pizza

Two Portland businesses, Heart LLC and Heart Pizza LLC, are currently battling over the use of their very similar names. Heart LLC has been using the trademark HEART in connection with specialty coffee goods and services. Heart Pizza LLC, on the other hand, started using the trademark HEART in connection with—you guessed it—pizza-related goods and services. Check out our discussion of the eight factors that courts look at to determine whether a trademark is infringed.

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Jia FengRes Nova LawComment
Small Business Spotlight: ADX

This August, we're shining our Small Business Spotlight on ADX, a collaborative maker hub offering shared tools, work space, and knowledge for Portland's creative community. To learn more about ADX and its exciting new ADX Pro membership, we sat down for a quick Q&A with Kelley Roy, founder and owner of ADX.

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Memes & Copyright Infringement: What Happens When a Tweet Goes Viral?

If you're at all active on social media, you're likely to come across dozens of memes each day. According to Miriam-Webster, a meme is "an amusing or interesting item (such as a captioned picture or video) or genre of items that is spread widely online especially through social media." Some of the most notable memes of 2017 so far include Salt Bae (view the original Instagram post) and the Babadook as a queer icon (read about it here). While memes can be humorous and widely appealing, it's important to keep in mind that creating, retweeting, reblogging, and otherwise sharing memes on social media can constitute copyright infringement if you don't own the copyrights to the underlying images or videos.

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Small Business Spotlight: Lulu

This July, we chatted with Damon Alley, founder of Lulu—a fresh Portland startup with a focus on sustainability and community empowerment through cycling. Damon gives us the scoop on his innovative first product, the Lululox, as well as what motivates him to be such a forward-thinking entrepreneur.

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